bCODE partners Reebok to produce global sports, fitness wears in Africa | The Guardian Nigeria News

Nigerian athleisure retailer, bCODE, has partnered with global sportswear brand, Reebok, to ensure Africans get a range of authentic sports and fitness wears at its multi-brand concept store and website in Nigeria.

The Chief Executive Director, bCODE, Wonuola Okoye, said this partnership includes sports wear for men, women and kids as well as some styles by the global footwear brand rarely seen on the open market.

She said the new partnership cements the brand as a fast-growing fashion retail business, as Reebok joins bCODE’s portfolio of multinational brands such as ADIDAS, Skechers and Havaianas sports and athleisure products.

“We are very excited to add Reebok to our growing portfolio of international partners. At bCODE, we aim to provide quality footwear and apparel at affordable prices across Africa and inspire a new approach to fashion, sports, and athleisure. Opening this multi-brand concept store is one step towards hitting our goal,” she said.

Okoye further disclosed that bCODE has also launched its new and improved website to hosts the brand’s women’s, men’s, and kids’ collections as well as feature exciting updates to customer experience.

The sports fashion retailer also said the new website is designed to improve customers’ journies between searching online and shopping in-store for footwear from their official partner brands Adidas, Skechers, Havaianas and more in Nigeria.

According to her, the look and feel of the site, which is different from the last version, remains true to the brand’s aesthetic, adding that the website revamp also marks a significant shift in the role of digital within the business to support in-store sales.

“Customers will now enjoy improved responsiveness, more detailed categories and product overview for smoother browsing and decision-making, a WhatsApp chat function, a store locator, and shopping edits to name a few,” she said.

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