OrganicBazar addresses key challenges in home gardening: Assists over 1.5 lakh customers

With over 1000 plus products available on the official website, OrganicBazar bridges the existing demand-supply gap by providing users with products that are unavailable commonly.

India Today Web Desk

New Delhi,UPDATED: Oct 10, 2022 15:13 IST

Deepak Kushwaha – CEO and C.S Kushwaha – CFO at OrganicBazar

By India Today Web Desk: Renowned online marketplace for gardening products, OrganicBazar has witnessed a 300% revenue growth since its inception. Seeded amidst the pandemic in 2020, OrganicBazar has become a preferred choice for over 1.5 lakh customers who have kick-started their organic home gardening journey.

During the pandemic, many people considered home gardening a health investment. Keeping in mind the health benefits of growing chemical-free and organic fruits and vegetables at home, OrganicBazar started operations in 2021. Highlighting the tremendous growth the sector has witnessed in the last two years, C.S Kushwaha, CFO, shared, What started as a lockdown hobby has now turned into a full-fledged passion for many. The home gardening industry is growing at a CAGR of 50% and is estimated to reach $4 billion by 2025. Our journey began during the pandemic when more and more people were opting for home gardening as a hobby, and since then, we have witnessed a steep rise in our consumer base as well as revenue growth. At present, we sell approximately 40000 products per month and expect a YoY growth of 250%. A one-stop-shop for gardening products, OrganicBazars vision is to create a world where everyone can live a healthier, happier, and no-compromise lifestyle. Despite the constant awareness and growing popularity, many first-timers face common challenges in their home gardening journey. To address these challenges and help consumers, OrganicBazar has initiated knowledge sessions, blogs, and videos across social media platforms. With user-friendly and comprehensive content, users can get solutions to their day-to-day queries related to home gardening. Currently, OrganicBazar has over 1 million followers on social media and 10 million views for knowledge-based sessions and videos –Terrace & Gardening.

Deepak Kushwaha CEO, Being a home gardening enthusiast myself, I relate to the challenges newcomers face. The knowledge sessions are an interactive way to connect with our consumers and address their concerns with solutions. The objective is to smoothen their journey and be a part of the same. Our consumer base consists of doctors and medical practitioners who vouch for the benefits of starting their journey with OrganicBazar.

With over 1000 plus products available on the official website, OrganicBazar bridges the existing demand-supply gap by providing users with products that are unavailable commonly. Born out of the need to simplify the search for gardening products online such as grow bags, soil, fertilizer, seeds, and tools, the brands unique website has a user-friendly interface and provides 360-degree customer support via calls, emails, and Whatsapp.

We at OrganicBazar are optimistic that the brand will witness revenue growth of 500% in the next five years. With a retention rate of 30%, we are multiplying our consumer base by offering them unique products, guidance and sales benefits. We are also exploring funding options for the brand aligned with our long-term vision for the brand to upscale our operations and expand our horizons globally. Along with an in-house online store, OrganicBazar is also available on popular platforms like Amazon, Flipkart, and Meesho.

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