iPhone users getting Apple Fitness Plus might give the service a second life

Apple announced this month that all iPhone users would be getting the option to subscribe to Apple Fitness Plus, even if they don’t have an Apple Watch. What’s more, if you buy a new iPhone, Watch or Apple TV, you’ll now be able to get three months of the service totally free. It’s a tried-and-tested strategy used by competitors such as Fitbit and could breathe some life into the Fitness+ service. 

Apple remains tight-lipped over exactly how many subscribers they have to Fitness Plus. Other on-demand at-home fitness services are floundering post-pandemic: Peloton, for example, has axed nearly 4,000 jobs this year alone. It seems people don’t want to stay inside and work out anymore: they want to go for runs, hit the gym, and do all the things we couldn’t do in 2020. It’s not hard to imagine Fitness Plus isn’t the surefire hit it was a couple of years ago.

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