As the revival of the tourism industry progresses, the importance of digital generations for the tourism sector is evident. For the travelers of this generation, the intention, more than living new travel experiences, is to be “always connected” and showcase these centennial travel trends.
Millennials (born 1981-1995) have sought in recent years to enjoy experiences focused on knowing cultural places, nature destinations and magical towns. However, millennials have recently shared their prominence in tourism with centennials (1996-2010). The latter prefer ecotourism and activities that allow them to connect with nature and travel to concerts and music festivals.
According to the Bank of America Merrill Lynch, the so-called Gen Z or centennial represents more than 35% of the population worldwide. It is recognized for being the first generation of digital natives.
There is something that stands out, and it is that both generations are digital. Recently, the World Tourism Organization (UNWTO) promoted the restart of tourism activity based on sustainability and innovation and opened the door to intensify the possibilities of booking accommodations, purchasing transportation tickets, or buying travel assistance through technological applications that facilitate the choice and save time.