Peloton strikes first brick-and-mortar deal with Dick’s

Peloton PTON, -1.59% is turning to the country’s largest sporting goods retailer in its latest effort to reach more customers. The connected fitness giant will sell its equipment in Dick’s Sporting Goods DKS, -1.75%  stores, the companies revealed Thursday. It’s the first time Peloton’s products will be sold in retail locations outside its namesake stores. Dick’s Sporting Goods …

Peloton strikes first brick-and-mortar deal with Dick’s Read More »